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Mazda's Newest Design Theme Showcased Through Minagi



Mazda have always been known for their design themes, and creating a concept to reflect an all encapsulating showcase of design and technological innovation. This year is no different either, with Mazda presenting the ‘Minagi’ compact crossover SUV concept at Geneva motorshow in March.

Mazda’s KODO design theme represents a very powerful styling to the brand, including sharp swooping lines, reminiscent of Japanese calligraphy. The Minagi concept evokes a very smooth body to compliment those blade-like lines, achieving a vibrant stance, that commands recognition.

However, this baby CX-7 concept does not just represent the brand’s design focus, but also demonstrates Mazda’s new ‘SKYACTIV’ technology. Not much is said about what that actually means, but mentions of the environment, transmission and engine elements suggest that it’s likely to be either, an ‘eco’ derivative range or a change in materials used for manufacturing – like Audi did with their Aluminium Space Frame (ASF).

Either way, it’s design sketches look great, and to see Mazda becoming more involved into markets they haven’t yet ventured toward, will be interesting. If the Minagi is their offering? And it looks like this? It should do well.



KIA Continue Their Design Revolution

March 2011 will bring the Geneva motorshow, one of the biggest in the calendar, and a chance for manufacturers to showcase what they think will define motoring in 2011 through both design and technology.

KIA have given us a little sketch preview of their shining star of the show, the all new Rio.

Peter Schreyer is certainly doing the Korean car maker justice with his latest creations and the Rio looks to be a very similar affair. Described by the man himself as ‘sporty and elegant’, the new Rio is lower and wider than the previous model with characteristic lines and shapes giving the car a kinetic energy and sense of movement.

Inside, the dashboard is very driver focused and is said to feature many elements to give this smaller KIA the feeling of owning a larger, more expensive model.

Personally, I think Schreyer has made massive steps for KIA, remodelling a brand and bringing a truly edgy look and feel to what used to be known for being budget throughout. I have to admit, if the new Rio looks as true to concept as the new Picanto does, I’ll be driving one tomorrow.