For over 60 years now, commercial vehicles from Volkswagen have maintained a visual presence on the world’s streets. “They are helpers in everyday life, which bring us people, goods, services, postal deliveries and occasionally emergency assistance” say Volkswagen Group Research, Deutsche Post AG the University of Art at Braunschweig. Which interestingly is according to VW, responsible for the “world of tomorrow” quite a large task for an automotive manufacturer, a post office and some art students.
Anyway this triumvir of our utopian future decided amongst themselves that the most impending threat to human civilization was medium sized logistics, and thus formed a think tank on transport and mobility issues (we’re thinking VW probably held the pen during this session). Eventually these research activities led to a completely new vehicle concept for the delivery and logistics field: eT!
But is the eT! The reinvention of the delivery vehicle it claims to be? In a word, no.
We can see what happened, basically… after being given a picture of a VW transporter by Volkswagen and whilst on a break from occupying corporate money grabbing wall street (fight the power!), the art students were let loose with crayons, the result being this ‘cool concept van’ which while admittedly having excellent ‘concept’ environmental credentials, and which would probably almost definitely make Postman “Patz” life easier… just isn’t that cool.
eT! Go home…