Renault have taken a leaf from Fairy and that throat lozenge ad campaigns books and decided to re-hash bring back the 'Va Va Voom' adverts.
BUT don't think this is merely a cost cutting exercise, Renault aren't actually just putting the same adverts on - but the concept of Va Va Voom has been reborn, in the shape of the rather beautiful Thierry Henry and the fabulous Dita Von Teese, and I doubt she's doing it for the tips.
The new advert features many personalities from past and present who have all proven they have 'Va Va Voom' including, Rihanna, Audrey Hepburn and even Marlon Brando.
When asked about the elusive qualities of 'Va Va Voom' Mistress Von Teese said "For me, Va Va Voom is expressing your passion or sexual excitement for something. Maybe it isn’t sexual, but it makes you feel that way when you see it. You want it, and you can’t even explain why you want it." whereas Football star Henry thought, 'What is Va Va Voom? It’s kind of difficult to describe…it’s when you see something and think wow; for me it means that it has Va Va Voom.'
What do you think Va Va Voom is? Watch this or visit www.facebook.com/cliovavavoom and decide for yourselves: