Ford often utilise Paris Motorshow to show off new cars and announce to the journalists their next move in motoring.
Geneva this March is no different for the American giants, showing off not only their latest in electric tech, but we're told that at 2.30pm on March 1st, the big boss at Ford Europe will unveil a 'groundbreaking all-new vehicle' during their conference.
If you can't wait to see it, why not busy yourself with this - the rather interesting concept called the 'Vertrek'.
The Vertrek represents a new direction in design for the next-generation of Kuga, and sees Fords vision for a sleeker more stylish SUV. The fact it only has four seats might suggest it to be a contender for the latest trend of SUV coupés, but we can only speculate, as it is still just a concept.
Other models featured within Fords realm at Geneva are, the all-new Focus Electric (a first in electric passenger cars for the brand), a 'C-Max Energi' plug-in Hybrid and the rugged new Ranger due to go on sale late in 2011.
KA gets a little bling added to the booty and interior space, adding to the already wicked 'individual' range in April - presenting the 'KA metal'
Finally, the Mondeo ECOnetic suppresses it's CO2 down to 114g/km, plus ford have announced some 'additional large car powertrain enhancements', and a shiny new 1.6 diesel engine will be entered into the Mondeo, S-MAX and Galaxy ranges.
They certainly have been busy, and to top it all off, today they delivered the first new-shape Focus' to their UK dealers. Where have they found the time!?