Kia are making their presence known with the all new Picanto. 'The Small Car, Grown Up' is their marketing spin on the baby Kia, and based on previous models I can only agree. Always having been a fan of the Picanto as a small budget car, the new generation looks like you'll be getting a lot more car for your money, which is exactly the idea behind it.
When the Picanto is released the little A-segment vehicle will be given both 3 and 5 door derivatives (a first for Kia) and produce just a smidgin of CO2 at 90g/km. Many of the 'Big Car' elements are Automatic Air-con, Folding door mirrors - with indicators, retractable cup holders and Steering Wheel Mounted Audio Controls.
Running lights and some beautiful lines throughout the model make the new Picanto definitely one to watch when it's released later this year.
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“Our new Picanto is now a small car, grown-up,” comments Soon-Nam Lee, Director of Overseas Marketing, Kia Motors Corporation. “It is such a complete car, such a high quality package, offering numerous premium features and multiple trim choices, that it will raise the fundamental perception of A-segment models to a higher level.
“We anticipate that global demand for A-segment cars will be in the region of 2.4-million units annually over the next six years and we are confident that new Picanto will enable us to capture a larger share of this market,” adds Mr Lee.
“The first generation Picanto marked our debut in the A-segment in 2004 and went on to achieve more than 1.1 million sales globally over the following seven years, with sales in the UK totalling 77,810. I am sure that this new small Kia will become even more popular than the current vehicle,” concludes Mr Lee.