Kia seem very committed to the growing EV market and have unveiled a third concept today at the Seoul Motor Show. Meet the Naimo, an electric Crossover Utility Vehicle (CUV).
On first impression the Naimo looks boxy and typically Korean, but reading more about it - it's a lot more Korean than you might think. Take the name for example, 'Naimo' inspired by the Korean word 'Ne-mo' (Neh-mo) meaning 'Square shape', a perfect descriptive for the new concept. That's not all, the exterior design, from the lights the the wrap-around windscreen has all been inspired by the simple yet complex visuals in Korean art.
But stepping inside is where you really get the impact. The door panels and floor are made from Korean Oak, while the headlining is made from Korean "Han-ji" paper, these elements are mixed with light emitting diode displays and full connectivity giving the Naimo a fusion between tradition and modernism.
There is no windscreen wiper, but actually a high powered wind jet to clear the rain and features 20 inch low-drag alloy wheels, equipped for efficiency in mind.
“Naimo is a perfect balance of innovation, high-tech and Korean tradition. It was heavily inspired by the purity and grace of traditional Korean arts and crafts, but combines this with cutting edge technologies to deliver a truly premium experience,” commented Kia Motors’ Chief Design Officer, Peter Schreyer.
Naimo joins the EV range Kia are running current tests on, amongst various conditions. Included in the fleet are not only EV's but hybrid and Fuel Cell technologies also, achieving zero or reduced emissions.