Oh BMW, you fools!

Yes it's that one day of the year where the Motoring industry try to trick us all into thinking they've gone completely bonkers, by releasing fake press releases.  For example: Kia have told us they're employing 'Pigeon Fanciers' (sounds a little wrong to me, or that Mike Tyson's going to be turning up) on their forecourts to keep their show cars 'pigeon-poo free'.

But BMW have come up with my favoutie, the worlds fastest pickup, the M3 pickup. Brilliant!


Here's a few quotes from the press release:

'Under the strictest secrecy, the world’s first high-performance pickup has been created at the BMW M GmbH development centre. The sportiest example by far in this vehicle category, the BMW M3 Pickup will fire the imaginations of all motorists with a deep appreciation of top performance matched by a keen practical bent. 309 kW/420 hp under the bonnet and a rear-axle load capacity of up to 450 kilos take the hallmark BMW M relationship between race-oriented driving pleasure and everyday utility to an entirely new level. This unique vehicle has already completed extensive test and set-up drives on the Nürburgring’s Nordschleife in advance of its global unveiling on 1 April 2011.'

'The load bed of the BMW M3 Pickup is clad in high-grade structured aluminium sheeting and provides the biggest cargo capacity ever offered on a BMW M vehicle...the capacity to carry up to 20 standard 46-inch golf bags.'

'...the current BMW M3 Pickup – unlike a similar predecessor built back in the 1980s – has gone through the requisite procedures to earn its road certification. Which makes it officially a truck – but one that puts a whole new spin on the meaning of the word.'