Yes it's that one day of the year where the Motoring industry try to trick us all into thinking they've gone completely bonkers, by releasing fake press releases. For example: Kia have told us they're employing 'Pigeon Fanciers' (sounds a little wrong to me, or that Mike Tyson's going to be turning up) on their forecourts to keep their show cars 'pigeon-poo free'.
But BMW have come up with my favoutie, the worlds fastest pickup, the M3 pickup. Brilliant!
Here's a few quotes from the press release:
'Under the strictest secrecy, the world’s first high-performance pickup has been created at the BMW M GmbH development centre. The sportiest example by far in this vehicle category, the BMW M3 Pickup will fire the imaginations of all motorists with a deep appreciation of top performance matched by a keen practical bent. 309 kW/420 hp under the bonnet and a rear-axle load capacity of up to 450 kilos take the hallmark BMW M relationship between race-oriented driving pleasure and everyday utility to an entirely new level. This unique vehicle has already completed extensive test and set-up drives on the Nürburgring’s Nordschleife in advance of its global unveiling on 1 April 2011.'
'The load bed of the BMW M3 Pickup is clad in high-grade structured aluminium sheeting and provides the biggest cargo capacity ever offered on a BMW M vehicle...the capacity to carry up to 20 standard 46-inch golf bags.'
'...the current BMW M3 Pickup – unlike a similar predecessor built back in the 1980s – has gone through the requisite procedures to earn its road certification. Which makes it officially a truck – but one that puts a whole new spin on the meaning of the word.'