Fiat unveil the 500 by Gucci Campaign

Rolling out from May, the advertising combination features Natasha Poly in a one-of-a-kind leather ensemble, draped across an exclusive fiat 500 custom designed by Gucci Creative Director Frida Giannini, in partnership with Fiat's Centro Stile.

The 500 by Gucci is available by pre-order from www.500bygucci.com until June 30th starting from €17,100 all inclusive.  If you can't quite afford that however, the 500 by Gucci will be being showcased in fashion capitals London, Paris and Tokyo in preparation for it's commercial launch in June and worldwide availability at the end of the year.

What better way to represent Gucci's 90th Anniversary and 150 years since the unification of Italy itself, than to create a true Italian icon in the image of an iconic Italian designer.