So ahead of Frankfurt sees all the manufacturers laying their cards on the table and trying to win the ultimate prize of attention from the various press and public.
Having teased us with conceptual sketches, Kia have unveiled the all-new Rio and following suit it's a massive improvement design-wise. Four engines from launch and boasting the lowest emissions and highest economy in the UK market, the Rio has already got a headstart against the competiton and it's not even on the roads yet!
Starting at £10,595 the Rio is definately competition and one to watch...
...and here's a video for you to do just that!